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Top 10 Most Effective Marketing Strategies

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Personal branding remains one of the best methods for increasing the visibility of a single professional or entrepreneur. possible services in the best possible way and reachable by everyone everywhere.
A personal brand is a simple way for potential clients and business partners to know who you are and what you’re about.

Just like a business, a personal brand is about marketing yourself as a unique individual. Digital Marketing Blog defines personal branding as the art of developing a brand to market people and their careers. In the case of most people, recognition doesn’t matter. They are content to be anonymous, even seeking it out actively.

Developing a personal brand is more than just what you do in real life. It’s a combination of your persona, your online presence, and the interactions you have with others. Building a business can be challenging. If you’re starting from scratch, developing a business around who you are and what you do is essential.

Why an Entrepreneur Should have a Personal Brand

But who are you, really? Most clients that approach you as a professional want to know who you are in an elevator pitch.

Standing out is just one of the significant elements of personal branding. Within many fields, name-recognition goes a long way towards establishing authority and credibility. Your followers, clients, prospective employers, and the rest of the world will get to know you based on what you bring to the table. The development of your platform will scale with the work you do, and as the amount of projects you work on grows, you’ll be able to scale your platform to suit.

“I am an advertiser, app developer, service provider or agency looking to reach the right customers and maximize.

– Peter, Belgium

By offering clients a chance to see what they’re potentially paying for, you can charge premium pricing and earn more for your time. The value of a network comes from the connections you make with others. Having a personal brand that is easily searchable allows the media to find you and sets you up as an expert.

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Hudson-webber.org

As part of the 2025-2028 Detroit Arts Support program, Hudson-Webber remains committed to organizations advancing racial equity and neighborhood-based work that are located in Detroit and where the majority of its work happens in Detroit. While applications are not expected to excel on all points below, a competitive application will clearly present the organization’s commitments to the following:

    1. Serve as a way through which Detroiters can experience high quality arts and culture from across the nation and the world. This includes delivering regular exhibitions, performances, and collections that are intentionally relevant and accessible to the local community.
    2. Deliver high quality arts and culture programming that reflects Detroit. This includes organizations that steward cultural places and institutions that are uniquely Detroit and regularly deliver cultural experiences that lift authentic stories and voices of Detroit, past and present.
    3. Support neighborhood-based arts and culture work. This includes organizations that preserve and amplify neighborhood history and cultural expression.
    4. Strengthen the nonprofit arts and culture sector. This includes organizations that increase collaboration, sustainability, and diversity within arts and culture organizations.

Additionally, strong applications will show the following about organizations:

    • Contribution to the inclusive growth and economic vitality of Detroit
    • Evidence of high-quality artistic achievement and strength of programming
    • Commitment to advancing opportunities for low-income individuals and people of color to engage in the creation or curation of arts and culture activities.
    • Exemplify a commitment to diversity among its board and staff leadership.
    • Elevate the local and national profile of Detroit’s arts & culture scene.
    • Organizations with operating expenses greater than $25M are not eligible for HWF DAS funds.

Hudson-webber.org

Program Officer: Michael Shaw, mshaw@hudson-webber.org

The Hudson-Webber Foundation only funds activities based in Detroit, or otherwise have a significant benefit to the Detroit community.

 The foundation only funds arts and culture grants that meet one, or more, of the following objectives:

  • Increase the capacity of the arts sector to deliver quality, accessible, and engaging cultural programming;
  • Increase the diversity of voices reflected in the arts and culture sector of Detroit; and
  • Increase the positive contributions of the arts and culture sector to the health and vitality of our communities.

With the exception of the foundation’s Hudsonians program for retirees of the Hudson’s department store, the Foundation does not make grants to individuals. 

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Erbff.org

Arts & Culture Program Officer: Adam DesJardins, adesjardins@erbff.org

The Erb Family Foundation will review applications from eligible organizations in Wayne, Oakland and Macomb counties. Given the Foundation’s plans to spend down its assets by 2035, the Foundation anticipates this will be its final three-year cycle of Detroit Arts Support. Planned grant amounts for organizations selected for funding will be determined by the funding formula below:

Erbff.org

Program Officer: Tara Tuomaala, ttuomaala@erbff.org

The Erb Family Foundation will review applications from qualifying organizations in Wayne, Oakland and Macomb counties and legacy organizations that have historical significance to the Erb family. Grant amounts for organizations selected for funding will be determined by the funding formula below:

2024 Organizational Revenues
Grant Award
$100K – $499K
$12,500 Per Year
$500K – $2.9M
$18,750 Per Year
$3M +
$25,000 Per Year
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Kresge.org

As part of the 2022-2025 Detroit Arts Support program, Kresge remains committed to equity-based initiatives. While applications are not expected to excel on all points below, a competitive application will clearly present the organization’s commitments to the following:

    • Advancing opportunities for creative expression among low-income individuals and people of color.
    • Broadening participation and access to arts and culture in the community, including the promotion of cross-cultural understanding and diversity through programming.
    • Exemplifying a commitment to organizational diversity among its board and staff leadership reflective of the community and population served.

Additionally, strong applications will show the following about organizations:

    • Contribution to the cultural identity and economic vitality of Metro Detroit.
    • Evidence of high-quality artistic achievement and strength of programming.
    • Commitment to youth development, including arts and culture education.
    • Support for local artists and creators of cultural products, including training programs, opportunities for display or sale of works of art, and hiring artists and creative professionals to develop or present programs.
    • Participation in effective partnerships and collaborations with other cultural or non-cultural organizations to advance broader community development efforts.
    • Evidence that the operating support will help the organization achieve long-term goals.

Kresge.org

Program Officer: Wendy Jackson, wljackson@kresge.org

The Kresge Foundation will review eligible applications from organizations in Wayne, Oakland, and Macomb counties. Foundation decisions will be based on application materials and informed by the community focus groups and financial analysis. 

As part of the 2022-2025 Detroit Arts Support program, Kresge will place special emphasis on diversity and equity. While applications are not expected to excel on all points below, a competitive application will clearly present the organization’s commitments to the following

  • Advancing opportunities for creative expression among low-income individuals and people of color.
  • Broadening participation and access to arts and culture in the community, including the promotion of cross-cultural understanding and diversity through programming.
  • Exemplifying a commitment to organizational diversity among its board and staff leadership reflective of the community and population served.

 Additionally, strong applications will show the following about organizations:

  • Contribution to the cultural identity and economic vitality of Metro Detroit.
  • Evidence of high-quality artistic achievement and strength of programming.
  • Commitment to youth development, including arts and culture education.
  • Support for local artists and creators of cultural products, including training programs, opportunities for display or sale of works of art, and hiring artists and creative professionals to develop or present programs.
  • Participation in effective partnerships and collaborations with other cultural or non-cultural organizations to advance broader community development efforts.
  • Evidence that the operating support will help the organization achieve long-term goals.